Rotary International President-elect Stephanie Urchick announced that the 2024-25 presidential theme is The Magic of Rotary and called on members to recognize and amplify the organization’s power to save lives.

“Don’t misunderstand me – we are not going to end polio or bring peace to the world by waving a wand and saying some funny words,” Urchick told incoming district governors at the Rotary International Assembly on 8 January. “It’s up to you. You create the magic with every project completed, every dollar donated, and every new member.”

This will be the final "Presidential Theme" - Rotary International has decided to discontinue the practice after next year.